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Federer, Williams et al are icons and globally known figures but I’m not sure they are more special really than anybody else, and my writing celebrates lesser and more well – known people. Because it celebrates all life. People, places, culture, languages, it’s about capturing the essence of a thing. I did that quite deeply within tennis and believe I can attend to any subject with such an approach and enhance it and how it is seen. If every subject – including inanimate objects – is approached with the same passion and respect and admiration, the result can be equally magical.
Creativity knows no bounds. I am an ideas machine. I never stop coming up with new writing ideas, musical concepts, workshops, podcasts, etc. The beauty of true artistry is it cannot be turned on or off, it needs to simply be allowed to be, to expand, to flourish. Life is short though. There can never be enough time to explore creatively.
Life inspires me. People, places, energy, love, a will to change people’s perception of words. I think it’s an effective way of describing it, as ‘living.’ While a portrait often captures the exact moment in time – especially if it is a person or event – I believe I can naturally create something so vivid, it does live on afterwards. It climbs down from a wall, embraces the reader, the viewer. It jumps out of the digital screen; it grabs and shakes and makes people feel. A powerful memory, a reminder, a sharp, clear representation of the subject. It is my calling. Writing for me is almost as essential as breathing. I do not need to plan, I just need to open my eyes, feel, and write.
Expanding the portrait concept into business terrain (Culture Cracker) after its beginnings as the Gift Portrait, developing it for companies was the most natural thing in the world. In the age of AI, we need creativity, natural, organic human creations more than ever before. And the inspiration others get from seeing, hearing, feeling these projects around them.
Potentially, writing can be much more interactive. As much as the writer wishes it to be. Yes, it can be solitary, but my project embraces life – it is for and about people, and companies in their branding, capturing their culture and values vividly – I honestly believe this project has never been done before. Where do the possibilities end then? Words can unite us infinitely.
Artwork by Laszlo Lakner
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