September 25, 2025

The Art of Connection: How Dominic J. Stevenson Blends Creativity and Collaboration.

Dominic J Stevenson is a writer who sees language not just as a tool but as a living force, something to be respected, tamed, and celebrated. From crafting vivid portraits of international icons like Serena Williams and Roger Federer to transforming technical subjects into compelling stories, his work thrives on adaptability, authenticity, and a deep appreciation for human connection.
Having lived and worked across Europe, Dominic draws inspiration from diverse cultures, experiences, and conversations, always bringing words to life in ways that resonate far beyond the page. A true “ideas machine,” Dominic shares what drives him to continually launch new projects.
In this interview, he reflects on his creative journey, the interplay between education and artistry.

1. You describe yourself as a “lion-tamer of words.” What does that phrase mean to you, and how does it reflect your creative process?

Well, I believe we can do anything with words, that they are magical weapons that deserve to be appreciated, valued, wielded with respect. It is so easy to take language for granted rather than truly recognising its power to connect, to enable us to continue to grow, and to genuinely unite. Taming words to me is about acknowledging their immense potential and attempting to bring that to every piece of writing I ever do. My process is very organic, spontaneous, and freeing – hopefully to both parties. To tame something, first you must love it.

2. You’ve written for a wide range of audiences from international magazines to corporate branding projects. How do you adapt your voice depending on the client or context?

Finding the right voice for each person, publication, company, brand is what motivates me. It is a challenge but also a show of intent and heart to be able to capture the necessary voice and yet somehow retain your own. No two publications, people, experiences are ever the same, and that needs reflecting in the content I create. The dialogue between parties is key to a successful project/ongoing work relationship.

3. You’ve lived and worked across Europe: Spain, Switzerland, Hungary, Poland, Germany, and Denmark. How have these cultural experiences shaped your writing and creativity?

Each country helped me to grow – the exploration of language, places, people, is so deeply enriching one cannot help but be inspired and to grow personally and professionally.

4. In your profile, you mention that words can make even a “dull” profession sound thrilling. Could you share an example of a project where you transformed a seemingly ordinary subject into something engaging?

I was asked, very spontaneously – which I love – to create something about Real-Time Data. I was busy at the time but managed to fashion a few short paragraphs. The following day upon reading those lines I was told I had made a ‘less than exciting subject sound sexy.’ Not my words, but obviously I really liked that. I have often been told by people, ‘well, there is nothing you can write about me!’ Which is obviously entirely untrue. Everybody has light and dark, joy and happiness, and can be captured in a special light. Engaging for me means human, accessible, relatable – work that makes people feel seen, heard, and less alone.

5. You’ve written works connected to tennis superstars like Serena Williams and Roger Federer. What was that experience like, and how did you approach writing for such high-profile figures?

The approach is always the same – THIS is the piece that matters the most. The experience is always the same – I LOVE it. That is why I do it. It is a natural extension of me.

Federer, Williams et al are icons and globally known figures but I’m not sure they are more special really than anybody else, and my writing celebrates lesser and more well – known people. Because it celebrates all life. People, places, culture, languages, it’s about capturing the essence of a thing. I did that quite deeply within tennis and believe I can attend to any subject with such an approach and enhance it and how it is seen. If every subject – including inanimate objects – is approached with the same passion and respect and admiration, the result can be equally magical.

6. You’ve founded several creative initiatives such as Gift Portraits, Culture Cracker, and now a venture into podcasts. What drives you to keep launching new projects?

Creativity knows no bounds. I am an ideas machine. I never stop coming up with new writing ideas, musical concepts, workshops, podcasts, etc. The beauty of true artistry is it cannot be turned on or off, it needs to simply be allowed to be, to expand, to flourish. Life is short though. There can never be enough time to explore creatively.

7. As someone who has been both a teacher and a writer, how do you see the relationship between education and creativity?

Creativity is paramount to a successful existence in the way a healthy diet, physical exercise, and mental activities are. Creativity enhances learning, makes it more interesting, fun, with greater possibilities. I have often improvised in my teaching, adding creative elements, and seeing impressive results. The two go hand in hand.

8. Your recent piece on Comwell Kolding reads almost like a living portrait of the hotel. What inspires you to blend storytelling and observation into business writing?

Life inspires me. People, places, energy, love, a will to change people’s perception of words. I think it’s an effective way of describing it, as ‘living.’ While a portrait often captures the exact moment in time – especially if it is a person or event – I believe I can naturally create something so vivid, it does live on afterwards. It climbs down from a wall, embraces the reader, the viewer. It jumps out of the digital screen; it grabs and shakes and makes people feel. A powerful memory, a reminder, a sharp, clear representation of the subject. It is my calling. Writing for me is almost as essential as breathing. I do not need to plan, I just need to open my eyes, feel, and write.

Expanding the portrait concept into business terrain (Culture Cracker) after its beginnings as the Gift Portrait, developing it for companies was the most natural thing in the world. In the age of AI, we need creativity, natural, organic human creations more than ever before. And the inspiration others get from seeing, hearing, feeling these projects around them.

9. Many people see writing as a solitary act, yet you emphasize collaboration, branding, and culture. How do you balance the individual side of creativity with the collective side of entrepreneurship?

Potentially, writing can be much more interactive. As much as the writer wishes it to be. Yes, it can be solitary, but my project embraces life – it is for and about people, and companies in their branding, capturing their culture and values vividly – I honestly believe this project has never been done before. Where do the possibilities end then? Words can unite us infinitely.

Using our identities, our company and individual cultures in branding is integral to showing who and what we are, much more than just what we do. I cannot sit quietly at home and write about CEOs and founders and companies and their events. I must meet, explore, visit, and dive deep into if I truly wish to capture the soul of my subject, which I do. Dialogue is necessary. The result speaks from a wall, from a social media post, from a website, from merchandise. These words, these artworks can bring people together. They are an icebreaker, a conversation-piece, a manifestation of the heart and soul of a company. And for gift portraits, they capture a person so well, loved ones, family, and friends marvel at the result.
I love collaborating with people, communicating, finding the right way for each individual project. The balance you mention comes naturally if I meet each project head on and find the right way to create for that environment, for that brand.

10. Looking ahead, what’s a creative challenge or project you’d love to tackle that you haven’t yet explored?

I would like my book about Denmark to find a publisher. One that will publish an original work and not another book by an international saying the same about Denmark. My book gets under its skin and does something brand-new. It is art in words based on and dedicated to Denmark.
I would also like to do a Culture Cracker portrait of the Danish royal family and have that up at companies and places around Denmark. The Danish king is iconic.
It would also be great to expand into Europe with my Culture Cracker project. I see that project growing – I can do audio versions of portraits, to add to the words and art. Even music for some of the projects. The potential for growth and evolution is immense. Even exhibitions of the project at galleries.
Finally, I am resurrecting my musical career and hoping to be able to record and release further music in future. I have about 5 great albums worth of songs ready to go soon (many are old songs, some are new), to add to my one previously recorded and released album The Dark Side Pulling at Us. My musical stage name is Vincent Bella. Everyone can find that release.

Artwork by Laszlo Lakner

One final thing – I would love to be the host of a radio programme playing loads of amazing music one day (as I have an enormous knowledge about the history of popular music). This is more of a pipe dream.

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